Unicorns of Love
The League of Legends eSports-Powerhouse in the Prime League
Our Role with Unicorns of Love
Protagonist Partners represents Unicorns of Love, one of Europe’s most established and authentic esports teams. We help the organization build meaningful brand collaborations that go beyond traditional sponsorship - connecting gaming, culture, and lifestyle in ways that resonate with Gen Z audiences.
Our work covers strategic positioning, brand partnership development, and campaign activation; from integrated content collaborations to purpose-driven initiatives around performance, focus, and mental well-being.
Together, we make esports a credible, creative, and commercially powerful space for brands.
