It all starts with an idea.
A spark. A vision. A moment you want to share with the world.
We help brands turn those ideas into experiences people feel – online, in stadiums and everywhere culture lives.
Media Planning in Sports
We design and manage efficient media setups that leverage digital and broadcast platforms to reach highly engaged sports audiences.
Consulting for brands and rights holders
We help both brands and rights holders identify the right strategies to grow their presence and impact in the sports ecosystem.
Sports sponsorship advisory
We guide brands in selecting, negotiating and activating sponsorships that deliver measurable outcomes across the entire marketing funnel.
Activating Sponsorships
We help sponsors to activate their partnerships by taking the right actions. We create activations that are meaningful and measurable.
Commercial strategy and sales material
We create compelling sales decks and partner propositions that turn sports properties into attractive marketing platforms for brands.
Testimonial Search
We identify and secure the right athletes and personalities to authentically represent brands and drive cultural relevance.
Why partnering with us.
At Protagonist Partners, we believe the most valuable connections in sport and culture are built where ambition meets authenticity.
We help brands, rightsholders, and athletes navigate that space — translating cultural relevance into measurable business growth.
Our Consulting Services
How We Work
We don’t sell media or talent. We build strategy.
Every project starts with a simple question: What’s the real opportunity here?
From there, we identify the right narrative, platform, and format to unlock value — whether through commercial strategy, creative activation, or long-term positioning.
Our approach combines:
Strategic clarity - grounded in data, insight, and market intelligence
Creative credibility - storytelling that feels authentic to culture
Operational excellence - turning complex ecosystems into clear, actionable plans
We act as consultants, connectors, and co-creators - ensuring every partnership drives both emotional impact and commercial performance.
For Brands
We help brands enter sport and entertainment spaces in ways that feel natural, not forced.
Our work spans market strategy, rights evaluation, partnership design, and campaign execution.
We build programs that are credible to fans, effective for media, and scalable across markets.
What we deliver:
Partnership and sponsorship strategy
Cultural positioning and brand fit analysis
Go-to-market concepts and activation planning
Negotiation and ROI modeling
Why it matters:
Because today’s audiences don’t want sponsors — they want protagonists.
We help brands become part of the story, not just the logo.
For Rightsholders
We support leagues, clubs, and creators in building sustainable commercial models — beyond traditional sponsorship.
From audience strategy to go-to-market narratives, we help rightsholders package and sell their value in a way that resonates with modern brands.
What we deliver:
Sales narrative and commercial positioning
Brand partnership strategy
Media and data monetization models
Agency and go-to-market structure
Why it matters:
Because rightsholders need to evolve from selling space to selling relevance.
We build the tools, stories, and structures to make that shift.
For Athletes
We help athletes think like brands - and brands think like athletes.
Our role is to translate performance, values, and personality into partnerships that last.
From personal brand strategy to commercial alignment, we shape long-term positioning built on authenticity.
What we deliver:
Brand and media strategy
Sponsorship and ambassador matching
Social and content blueprinting
Strategic partnership management
Why it matters:
Because athletes aren’t just faces of campaigns — they’re modern storytellers.
We help them own their narrative and turn influence into equity.
In Short
We make brands more human.
We make sports properties more relevant.
We make athletes more strategic.
And we make partnerships that actually mean something.
Our Protagonists
Here is a selection of rights holders we work with:
“Working with Protagonist Partners means moving fast and thinking culturally. They’re an essential partner in building Kings League Germany.”
Daniel Brückner - MD Kings League Germany
“Protagonist Partners understand culture and commerce. They help us connect with brands that truly fit Calcio Berlin.”
David Neumann - MD Calcio Berlin
